iRewind @ SPORT.FORUM.SCHWEIZ 2018: Digital Activation with Personalized Videos
The SPORT.FORUM.SCHWEIZ in Lucerne is the industry’s leading event for top decision-makers in the Swiss sports industry. Companies, clubs/associations, media and agencies benefit from learning about success cases, innovative strategies and knowledge exchange among experts. Over 650 participants and more than 60 speakers took advantage of Switzerland’s largest sports business congress in 2018 to find out about the latest and most important developments in the industry.
iRewind organised a 90-minute forum around the topic of “Activation and Experience”. The focus was on new possibilities for brand activations and sponsorships in the digital age. By using three practical examples, around 100 participants learned how personalised video content can not only generate leads and boost reach online, but also serve soft factors such as leveraging emotions and fostering appreciation for event participants.
Sébastien Rouiller, Project Manager Sponsoring at UBS, gave some exciting insights into the successful UBS Kids Cup project. The personalized Finisher Clips play an important role in the on-site activation and generate impressive performance results online.
SwissSkills, the world’s biggest job fair and job skills competition, used the iRewind video technology at this year’s award ceremony in Bern, Switzerland. The focus was on emotionalizing and valuing the winners, as Roland Hirsbrunner, Head of Media and Communication explained. Every medal winner received a personal video by e-mail and SMS immediately after the award ceremony.
A completely new approach towards fundraising was presented by Pascal Jenny, Tourism Director of Arosa and initiator of the Arosa Bear Sanctuary. Thanks to an entertaining on-site activation, developed and created exclusively for Arosa, iRewind helped raise new donations and proved the versatility and adaptability of its technology.
During the panel discussion, David Dellea, Director Sports Business Advisory at PwC, joined the three distinguished speakers and gave insights into the recently published study “Sports industry: lost in transition?” where one of the key findings was fittingly: “Personalized Content is King”.