BSC Young Boys (YB) from Switzerland’s capital Bern decided they wanted to share the joy of winning their 13th national championship title in club history with their fans by producing a personalized video for every season ticket holder. The video puts the fan in the shoes of the YB players as they embarked on their championship parade. An example video with the name of BSC Young Boys legend Geni Meier can be found at www.bscyb.ch/meinmeisterclip.
The 90-second video uses iRewind’s automated and personalized video technology. 12’000 personalized clips were produced within a mere couple of days and sent to the season ticket holders as part of their “season review” email. All in the spirit of iRewind’s motto: Relive the Moment