The European Running Business Conference is the continent’s largest convention for race directors, technology suppliers and Athletics federations. The three day conference brought representatives and experts from more than 50 countries together to discuss the latest trends and challenges in the running industry.
Keynotes, pitch-sessions, break-out seminars as well as ample networking opportunities kept the participants on their heels and provided a wonderful opportunity to catch-up on the latest developments and trends in a sport that sees 17 million people signing up to a race at least once a year and 49 million running at least twice per week.
Some of the topics included digitization in running, the question about who’s the next running generation, how runners can and want to make a social difference or how Sponsorship 2.0 is changing the role of companies from being merely a money-contributor to a co-owner of the running event experience.
iRewind presented its latest innovations and solutions as part of the “Innovation 2.0” forum. Alongside distinguished speakers such as Datasport, the givengain foundation or World’s Marathons we showed how race organizers can use the power of personalized video to increase their participant numbers as well as offer their sponsors a truly digital platform.
Based on presentations from Asahi Breweries and the Dutch NN group we found ourselves re-assured of the strategic direction we’ve taken as the trend in the industry is arguably going towards more digitalization, more activations of fans and participants as well as a growing appetite for moving images to replace the declining paid photography services that have dominated the industry for decades.
It was also encouraging to see that progress is made regarding the use of Artificial Intelligence in Sports. Something we are following closely and that we’ve already incorporated in our product roadmap. Exciting times ahead!
Prague marked the first milestone of a busy fall. We are currently gearing up for two more conferences in Europe and look forward to introducing our technology to the Asian market later this year.