Big news from Singapore: we are shortlisted together with Vodafone Istanbul Marathon at the Mass Participation World Award for “Best Asian Engagement” 2019.
The most important facts about the project: We produced personalized highlight videos for more than 6’000 participants, available within a few hours after the race finished. When we refer to these participants, we refer to them as micro-influencers within their own communities (i.e. circle of friends and families). The activation directly triggered 30’000 video plays, 27’000 minutes of brand visibility for Vodafone via the video watch time and a reach of 2.4M throughout these micro-communities.
What further supported the reach was the fact that we combined the personalized videos with the runners’ race images. Every runner was able to see her or his photos next to the video, leading to more engagement with the content provided as well as Vodafone as a supplier of this free service. In fact, the photos alone triggered more than 60’000 views, meaning that every runner on average clicked on around 10 pictures. All videos and photos were available for free downloading. And social media buttons underneath the videos and photos made sharing easy, instant and seamless.