Running USA Conference Las Vegas: An Important Strategic Step for iRewind
Last week we attended the Running USA Industry Conference in Las Vegas. The world’s largest convention focusing on road running brought together hundreds of delegates from all over the world to discuss the industry’s trending topics.
Timers, photographers, registration platforms, tech suppliers, event organizers, sponsors as well as federations met in the State of Nevada for the three-day conference. As we are looking to further increase our engagement on the continent we took the opportunity to meet up with our long-time partner Don Mulligan.
Being a well-known figure in the industry himself, Don and our Co-Founder Salvador used the conference to catch-up with several key players in the mass participation industry discussing possible collaborations, partnerships and ways to bring the industry forward. Collaboration is a word we hear everywhere we go. It’s something we have been a strong advocate of since our inauguration. In order to do our job we need strong timing partners, innovative organizers and digital-thinking brands. So it was great to see our long-time friend and partner Hanno Maier from RACE RESULT, one of the world’s most innovative timing companies.
As Don stated at the end of the conference: “It was exciting to see the enthusiasm for our product innovations. Photo companies and timers have discovered that both runners and sponsors want full-featured, personalized videos and iRewind is in a great position to supply a tested and refined turn-key solution to meet that need.”
Now we look forward to bringing our technology to prestigious events in the US combining the two mega trends “Personalization” and “Video” to enhance digital participant engagement. And we can’t wait to continue our conversations with strong partners because together we can bring actual change to an industry that is in need of innovation, especially digital innovation.
The US will be a focus market in the near future as we are about to launch a new product dedicated to mass participation events. “Finisher Clips for Everyone” is all we want to say at this stage. Stay tuned for more! And thank you Las Vegas for a great three days!