Great honor at this year’s Sports Technology Awards in London. Due to the Covid crisis the event was streamed live from London for the first time in its history. iRewind together with ASICS won the award in the category “Most Innovative Sports Partnership”.
ASCIS, one of the most prestigious running brands in the world, and iRewind, global leader in personalized video technology, partnered to use personalized content to convey its brand and product messaging as well as capture new leads for its loyality programme. As a part of its sponsorship activation, ASICS provided personalized videos to thousands of runners at selected running events, delivered within minutes. iRewind’s personalized video technology was seamlessly integrated into the ASICS’ sponsorship engagement. Whatever the event the videos generated hundreds of thousands of views and brand awareness well beyond the runners of the different races. This has been the first time that finisher videos were produced “live”, meaning that the final, personalized video product was delivered to the racers within merely minutes.
The judges said: This entry was excellent and its appeal was immediately apparent. Offering significantly more interesting imagery than the usual still photos available, technically it was impressive and its results and engagement rates are testament to this. It is great to see such a clear demonstration of technical innovation in sports.