Turning Emotion into Data: iRewind’s Formula for Zero Data Lead Generation
When was the last time a customer wanted to give you their data?
It doesn’t happen often. Most marketing today is still rooted in tricks: cookies, popups, retargeting ads. But in the zero data world, that model is obsolete. If you want data, you need to earn it. You need to offer something so personal, so emotionally resonant, that the user happily says, “Yes, I want more.”
That’s exactly what iRewind delivers.
Their secret? Emotion at scale.
iRewind’s personalized finisher videos capture the exact moment of triumph – the sweaty, smiling, arms-raised finish line glory – and turn it into an instant, shareable keepsake. Delivered via AI automation just minutes after the event, each video is customized, branded, and tied to a meaningful user action: watch, share, download.
And when runners go to access their video? That’s the magic moment.
They opt-in. They enter their data. They sign up for more. All because what they received was worth it.
Samsung did this at a 10K race. The results? Zero-party data, collected seamlessly as runners downloaded videos that thrilled them. Not because Samsung asked. Because Samsung gave. This is the new value exchange in action.
And the ripple effect? Massive.
One video from the Generali Genève Marathon reached nearly 1 million views on Instagram. That’s not just virality – that’s exponential brand amplification, powered by user delight. Every video becomes its own campaign. Every runner becomes an influencer. Every moment becomes a magnet for data and leads.
In a world where attention is fleeting and data is precious, iRewind has cracked the code.
Give something emotional. Make it instant. Make it personal. Make it shareable. Then let your audience do the rest.
It’s not just marketing. It’s momentum.
And in the zero data era, it’s the most powerful lead engine a brand can have.
