Running + iRewind Technology + Lead generation marketing equals impactful brand result

Our team had an incredible weekend. From Spain to Switzerland and from Germany to Brazil and USA, our forces (and creative impact) reached tens of thousands of sports participants on 3 continents. And we loved it every step of the way!

One of the most important contributions was in Switzerland for the 17th edition of Generali Genève Marathon, where we partnered with Generali. 18.000+ participants from all over the country ran together as a statement for the incredible power of sports, connection and community. This was actually a record-breaking edition for the organisers and we were there to mark the moments in the iRewind way. As a plus, we designed for Generali a lead generation tool to engage with participants and continue to build meaningful, long term relationships after the race as well. Because unlocking meaningful interactions for our partners is essential of our iRewind journey.

We’re giving you just a slice of the excitement we felt (and captured with iRewind) during this past weekend, with the presentation movie from the organisers.