iRewind power weekend coming up: Transforming endurance sports worldwide with personalized finisher videos 🇧🇪 🇺🇦 🇳🇱 🇫🇷 🇵🇱
🌍 Finish Lines Without Borders: How Personalized Videos Are Powering a Global Surge in Endurance Sports
April isn’t just a busy month—it’s a statement. From the cobbled streets of Leuven to the fast lanes of Rotterdam and the finish lines of Kyiv and Paris, we’re proud to support a growing number of endurance events around the world. This month’s lineup showcases more than just scale—it shows global traction, diversity of disciplines, and the many ways our partners use personalized video technology to elevate their events.
And it’s not just about running. We’re seeing rapid adoption across the endurance spectrum—triathlon, cycling, trail, OCR—you name it. Whether it’s a solo battle against the clock or a mass-participation city marathon, finishers now expect to relive their moment. In portrait. In real time. In their inbox.
Here’s a look at just a few highlights this month:
🟡 European Running Championships | 12–13 April, Belgium (Golazo)
A new chapter for European endurance: an open championship where amateur and elite runners compete side by side. We’re delivering live portrait finisher videos across the 10K, half marathon, and marathon events—starting in Brussels and finishing in Leuven.
🔵 Kyiv Half Marathon | 12–13 April, Ukraine (IKS Ukraine)
Our second activation in Kyiv in partnership with IKS. A lean setup with select course cameras and a finish line system—proving how personalized videos can scale to any event size and still deliver big on engagement.
🟢 NN Marathon Rotterdam | 13 April, Netherlands (ASICS AEB)
Known for its speed and atmosphere, Rotterdam draws over 17,000 runners annually. We’re delivering live finish line videos plus full-course 16:9 recap videos the next day—capturing every stride on one of the fastest courses in the world.
🔴 Schneider Electric Paris Marathon | 13 April, France (ASICS AEB)
With over 50,000 participants, this is our biggest marathon activation of the year. Full-course camera coverage and same-day video delivery make this one of the most ambitious productions on our calendar.
🟠 Poznań Half Marathon | 13 April, Poland (FotoMaraton PL)
A longtime partner event in Poland. Once again, personalized videos help thousands of runners relive their achievement—seamlessly integrated into their race journey.
Different partners. Different goals. Same game-changing impact.
Whether it’s lead generation, post-event engagement, brand activation, or simply celebrating a personal best, we’re proud to power the finish line for endurance communities worldwide.
Also published on Medium.
