Where AI Meets the Real World: Human-Centered, Hyper-Personalized Finisher Videos
People want to see people. Not avatars, not synthetic scenes but themselves, their city, their finish line. That belief sits at the heart of iRewind. We capture real moments and use AI to enhance them, not invent them. The result is an end product that feels unmistakably human: hyper-personalized finisher videos that celebrate each participant while creating measurable value for organizers and brands.
Think of AI as the precision editor behind the scenes. On race day, our cameras record authentic moments, start line jitters, the surge at kilometer 35, the grin under the finish arch. After the event, AI quietly does the heavy lifting: matching bibs and names, finding the goosebump frames, and assembling the personal story of each participant. Lower thirds, stats, and timelines aren’t slapped on; they’re woven in so that the data serves the emotion. The end result is a film that looks and feels like you – because it is.
What the Participant Receives
Every runner, rider, or triathlete gets a tailored finisher video that highlights their journey: key segments, personal bests, overtakes, and a triumphant finish. The storytelling is paced for pride and sharing. Smart overlays unobtrusively show time, rank, splits, club, or cause. If the event is multinational, multiple language versions are ready on day one. Participants don’t need to hunt for their video; they receive a direct link to a dedicated landing page. Fast, mobile-first, and branded.Why This Matters for Organizers
Why This Matters for Brands
Great sponsorships show up when emotion is highest. That’s the precise moment our videos deliver: the relief, the roar, the hands-in-the-air. Brand messages appear as part of the story, tastefully framed in opening or closing slates, or as contextual CTAs. Because distribution lives on landing pages you control, you can collect zero-party data with transparent opt-ins, align offers with personal outcomes (“-10% on your next race shoe,” “join our endurance club”), and attribute conversions with real numbers rather than vague impressions. ROI is no longer a guess.
We publish to landing pages by design. Owned surfaces are faster, safer, and more measurable. They respect privacy, they integrate with CRM tools, and they let you test creative elements without fighting social algorithms. From there, participants share out organically, turning a controlled, high-quality experience into broad, authentic reach.
Privacy Without Compromise
We enhance reality; we don’t fabricate it. iRewind does not generate people. We work with what actually happened, then do the meticulous work of identification, editing, and personalization. Consent is transparent, opt-outs are respected, and data is minimized. GDPR principles are built into our workflows so organizers and brands can scale responsibly.
A Quick Look at the Journey
Race morning hums. Cameras are placed at the start, the climb, the city bridge, the finish. Timing data and registration info flow into our pipeline. After the event, AI matches each person to their moments, surfaces the best angles, and assembles a personal arc. Branding elements and CTAs are stitched in, always secondary to the athlete’s story. Within a short window, every participant receives their link. They watch. They rewatch. They share. And each view happens on your landing page, where you can guide the next action – join, shop, register, donate.
Built for Endurance, Built for the World
Marathons. Halves. Triathlons. Gran fondos. Corporate runs. Whether you host 1’000 or 100’000 participants, the system scales. We’ve engineered for complexity, multiple camera sources, course layouts, wave starts, language variants, so you can focus on the event, not the edit queue.
Begin with the outcome: what should the participant feel and do after watching their video? Define the narrative beats you must capture on course. Map consent and communication in registration. Prepare the landing page with clear CTAs and a simple data exchange. We’ll help you instrument the touchpoints, tune the overlays, and configure analytics so your first rollout is already your best practice. AI should make the human bigger, not replace them. With iRewind, the end product proves it: real footage, refined by intelligence, centered on people. If you’re ready to turn your event into thousands of personal stories, each one measurable, meaningful, and share-worthy: let’s talk.
