Ironman Brazil, Mizuno and iRewind collaborate to create digital sharing booster
In collaboration with international sporting goods manufacturer Mizuno, iRewind produced highly personalised footage at the IRONMAN Brazil in Florianopolis, a fast and scenic course which as been attracting athletes from all over the world for more than 17 years.
Every finisher received his personal finisher video within 24 hours as a digital souvenir, captured by 6 cameras and summarizing each racer’s swim, bike and run. The Mizuno brand was seamlessly integrated in the video, creating a direct link between the athletes and the main event sponsor. The results were once again impressive, as the 1’374 videos triggered almost 5’000 shares (downloads, WhatsApp, Facebook, Twitter, email). This means that each video was digitally shared almost four times – a remarkable multiplication of the brand’s engagement and visibility.
The high sharing rate was also reflected on social media. Additional views were generated through the native upload of personalized videos on Facebook, Instagram or Twitter. In addition, the videos generated hundreds of consistently positive interactions and comments from the community, often even mentioning and thanking Mizuno directly as a provider of this free video souvenir.
The collaboration with IRONMAN Brazil and Mizuno proved once again how relevant iRewind’s personalized video technology is in today’s increasingly digital sponsoring and marketing world. Customer centricity is what many brands put on top of their communication strategies. Well, it doesn’t get any more customer centric than sending your key target audience a video of their own performance, does it? If you’re not sure, just ask Mizuno.
