Press Release: British Heart Foundation uses iRewind’s video technology to boost fundraising efforts
British Heart Foundation (BHF), the largest independent funder of heart and circulatory disease research in the UK, and Zurich-based iRewind, the global leader in the production of personalized video content, have teamed up to provide fundraisers exclusive and customised finisher videos at BHF challenge events.
In this first of its kind partnership, the
40,000+ participants taking part in BHF fundraising events over the next 12
months, including the London to Brighton
Bike Ride, Tower of London Run, Bournemouth
Pier to Pier Swim, and Glasgow to
Edinburgh trek, will receive a personalised highlights video that captures
their mammoth efforts from up to eight different angles.
iRewind’s video software uses radio-frequency
identification (RFID) and Artificial Intelligence to immediately identify
individuals and turnaround videos in less than 24 hour after taking part. Videos
will also feature their unique JustGiving URL to help boost their fundraising
efforts and share with friends and family as well as on social channels
Lee Sumner, Events Marketing Manager at the
BHF, said: “We are really
excited to partner with iRewind to give our British Heart Foundation champions
an exclusive digital souvenir that’s unique to them. We want our supporters to
feel proud of their courage and determination to stop heart and circulatory
disease in its tracks, and relive the thrill of our challenge events. Without
their dedication, we wouldn’t be able to fund the life saving research that has
broken new ground, revolutionised treaments and transformed the lives of
millions of people in the UK. By partnering with iRewind, we hope that BHF
supporters will be able to take their fundraising to the next level and help us
fund more researchand make a meaningful difference to the lives.of more than
seven million people in the UK affected by heart and circulatory disease.”
Nico Decurtins, Member of the Management Board, said: “We are honoured to work with the
British Heart Foundation and join them in their efforts to beat heartbreak
forever. By using the latest video technology in the market, we want to have a
positive impact on the participant’s journey. We want everyone to be able to
relive and share their achievements and at the same time support their efforts
in raising money for a good cause.”
