MarathonFoto, the world’s leading event photography provider, is using the “Instant Personalized Videos” (InPeV©) platform from Swiss video tech company iRewind for the New York City Marathon. Each of the 33,000 participants will have the opportunity to purchase their personal finisher video. The video will be sold as a package that includes photos of the respective runner. This opens up new sources of revenue for MarathonFoto.
The video consists of a generic 3D rendering of the marathon course, personal metadata of the run and the respective run sequences. To produce the videos, iRewind will use the self-service solution that it developed in-house and that can be easily activated on site via the iRewind app. This will make it possible to offer every sponsor, event organizer, photo company or timing company worldwide the opportunity to produce personal finisher videos in an uncomplicated, fast, high-quality manner and a CO2-friendly way in the future.